FUNCTION

The Marketing Coordinator will be involved in all aspects of implementing the Sears Brand. The position requires development and implementation of marketing actions to support global market activities in off-road, truck and aftermarket business lines.

ESSENTIAL DUTIES AND RESPONSIBILITIES

This list of duties and responsibilities is not all inclusive and may be expanded to include other duties and responsibilities as management may deem necessary from time to time.

Formulate, develop, and coordinate global marketing activities that promote products or services, working with advertising, public relations, collaterals, tradeshows, videos and website management including web content development
Monitor the global brand policy within Sears.
Coordinate promotional activities, trade shows, working with developers, advertisers, or production managers, to market products or services.
Initiate market research studies or analyze their findings.
Advise business units or other groups on local, national, or international factors affecting the buying or selling of products or services.
Assist with the development and implementation of goals and plans of action consistent with company objectives as directed.

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